Amazing radio, what a great idea
A new DAB station, called Amazing Radio, is about to launch on the spectrum previously occupied by the space-filling Birdsong station (very soothing, but not money making or a particularly exciting way to use one of the UK’s few national digital licenses). The new station which is currently broadcasting test transmissions on D1, can also be heard here, aims to promote new, unsigned bands who wouldn’t normally get national airplay.
Any band can submit their music to the Amazing Tunes website where the general public then decide what music will played, and where tracks can be purchased, with artists receiving 70% from each track sold. From what I’ve heard so far there’s some half-decent music on there (mixed with some that’s not that great), the production values are still a bit amateurish, but I think this will improve (they’re also looking for new presenters and DJs), but all-in-all it makes a fantastic addition to what’s currently available on other stations.
It’s a great idea and I really hope it works, but the precendents set by other recent niche digital stations (such as Oneword and TheJazz) which had bigger budgets and more publicity, isn’t brilliant and I can’t see how they’ll be able make it pay in the longer term, but who knows.
A lively, if slightly cynical (although maybe not unrealistic) discussion about the future prospects of the station is available at DigitalSpy